What is a Sender ID and how does it work?

A Sender ID is a unique name or standard mobile number that shows in the “from” field of your text messages on your phone.

So, instead of the message coming from a system generated long number, you can choose your company name, campaign name or even a standard mobile number. By using a Sender ID, your customers will immediately recognise who the SMS text message is from. Take a look how Greenhead College uses their Sender ID.

Recipients can’t reply to text messages sent using a Sender ID making it ideal for sending SMS messages that don’t need a response. But remember, you will need to include clear instructions in the message on how recipients can opt-out. By doing this, you’ll be sticking to the industry codes of best practice with every send.

Some countries require the registration of a Sender ID before you can start sending. Take a look at the list of these countries here. For more information on the rules around applying for a Sender ID, click here.

Don't have a BulkSMS account yet? Register now to send SMS messages from your company or brand name.

Please note that Sender IDs are not available for all destinations and will need to be manually tested by our support team.